Table 2 Logo preferences among respondents in rounds 1, 2, and 3
From: Development of the Tobacco Tactics logo: From thumb prints to press
|  | Round 1* (N = 72) | Round 2** (N = 62) | Round 3* (N = 95) | |||
|---|---|---|---|---|---|---|
| Â | N | % | N | % | N | % |
Favorite logo | Â | Â | Â | Â | Â | Â |
 Eagle | 17 | 26.56 | ---- | ---- | ---- | ---- |
 Cigarette butt | 12 | 18.75 | ---- | ---- | ---- | ---- |
 Target | 24 | 37.50 | ---- | ---- | ---- | ---- |
 Army boot | 11 | 17.19 | ---- | ---- | ---- | ---- |
 No selection | 8 | ---- | ---- | ---- | ---- | ---- |
Which of the pictures best conveys message of quitting smoking? | Â | Â | Â | Â | Â | Â |
 Bulls-eye logo | ---- | ---- | 18 | 31.58 | ---- | ---- |
 No graphic/Words only logo | ---- | ---- | 9 | 15.79 | ---- | ---- |
 Viewfinder logo | ---- | ---- | 30 | 52.63 | ---- | ---- |
Which of the 4 animals would convince people to quit smoking? | Â | Â | Â | Â | Â | Â |
 Bear | ---- | ---- | 17 | 29.31 | ---- | ---- |
 Bulldog | ---- | ---- | 21 | 36.21 | ---- | ---- |
 Gorilla | ---- | ---- | 15 | 25.86 | ---- | ---- |
 Lion | ---- | ---- | 5 | 8.62 | ---- | ---- |
Which of the 4 human figures would convince people to quit smoking? | Â | Â | Â | Â | Â | Â |
 Human 1 | ---- | ---- | 7 | 12.50 | ---- | ---- |
 Human 2 | ---- | ---- | 5 | 8.93 | ---- | ---- |
 Human 3 | ---- | ---- | 5 | 8.93 | ---- | ---- |
 Human 4 | ---- | ---- | 39 | 69.64 | ---- | ---- |
Which logo most conveys smoking? | Â | Â | Â | Â | Â | Â |
 Marlboro logo | ---- | ---- | 20 | 32.26 | 29 | 31.52 |
 Camel logo | ---- | ---- | 42 | 67.74 | 56 | 60.87 |
 Newport blue swoosh logo | ---- | ---- | 0 | 0.00 | 7 | 7.61 |
Which of the 2 characters would best represent the VA Tobacco Tactics program? | Â | Â | Â | Â | Â | Â |
 Bulldog | ---- | ---- | ---- | ---- | 32 | 35.56 |
 Drill sergeant | ---- | ---- | ---- | ---- | 58 | 64.44 |