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Table 3 Evaluation of the Tobacco Tactics logo and manual from Ann Arbor (N = 29) and Detroit (N = 18)

From: Development of the Tobacco Tactics logo: From thumb prints to press

 

N

Percent

In general, the Tobacco Tactics manual is

 Very Poor

1

2.27

 Poor

1

2.27

 Neutral

4

9.09

 Good

23

52.27

 Excellent

15

34.09

Cover design

  

 Very Poor

0

0

 Poor

3

6.82

 Neutral

6

13.64

 Good

19

43.18

 Excellent

16

36.36

Logo

  

 Very Poor

0

0

 Poor

1

2.33

 Neutral

8

18.60

 Good

20

46.51

 Excellent

14

32.56

Pictures and illustrations

  

 Very Poor

0

0

 Poor

0

0

 Neutral

7

15.91

 Good

24

54.55

 Excellent

13

29.55

Color

  

 Very Poor

0

0

 Poor

0

0

 Neutral

6

13.95

 Good

18

41.86

 Excellent

19

44.19

Manual was easy to read

  

 Strongly Disagree

0

0

 Disagree

1

2.33

 Neutral

2

4.65

 Agree

20

46.51

 Strongly Agree

20

46.51

Manual was enjoyable to read

  

 Strongly Disagree

1

2.44

 Disagree

0

0

 Neutral

9

21.95

 Agree

18

43.90

 Strongly Agree

13

31.71

How helpful was section on Smoking Medications?

 Extremely Unhelpful

0

0

 Somewhat Unhelpful

1

2.17

 Neutral/Undecided

5

10.87

 Somewhat Helpful

22

47.83

 Extremely Helpful

18

39.13

How helpful was section on Behavioral Management?

 Extremely Unhelpful

0

0

 Somewhat Unhelpful

2

4.35

 Neutral/Undecided

10

21.74

 Somewhat Helpful

17

36.96

 Extremely Helpful

17

36.96

How helpful were the Paper-and-Pencil exercises?

 Extremely Unhelpful

0

0

 Somewhat Unhelpful

4

8.70

 Neutral/Undecided

9

19.57

 Somewhat Helpful

21

45.65

 Extremely Helpful

12

26.09

Recommend to someone else who is thinking of quitting smoking

 Strongly Disagree

1

2.17

 Disagree

2

4.35

 Neutral

3

6.52

 Agree

10

21.74

 Strongly Agree

30

65.22

Smoking status

  

 Current Smoker

31

67.39

 Former Smoker

11

23.91

 Never Smoker

4

8.70

Age

  

 Less than 44 Years

5

10.87

 45-54 Years

18

39.13

 55-64 Years

17

36.96

 Greater than 64 Years

6

13.04

Sex

  

 Male

42

91.30

 Female

4

8.70

Race

  

 White

26

56.52

 Non-White

20

43.47

Education

  

 High school or less

17

36.96

 Some college

23

50.00

 4-year college or more

6

13.04